Linglong Tyres: Gaining worldwide popularity

Shandong Linglong Tire Co., Ltd. is a large manufacturing enterprise engaged in the production of pneumatic tires. After 37 years of development, the company has grown into a tire manufacturer with an international repute backed by a  strongest research and development capability in China. Sales revenue by Linglong group have been growing steadily in recent years. With a worldwide marketing network, Linglong is competing with the top world tire brands.

In the Chinese tire industry, Linglong tires are proving to be corporate leaders of innovation and excellence. The company was named Zhaoyuan Tire Plant when it was incorporated in 1975, and underwent an extensive development and expansion during 1987-2000 from tire production and retreading to mass production of bias tires, and soon emeregd as one of the largest production bases for bias tires in China. In 2001, the company renovated its production line from bias tire to radial tire, and in 2002, it started scale production of passenger car radial tires, truck & bus radial tires, and specialty tires. In 2011, Linglong stepped into a new stage of development towards an international brand, and adopted innovative managerial modes to advance to the Linglong Tyresinternational market by ever-rising brand value based on high quality, low energy consumption and high added value in a bid to become one of the world top ten brands.

Linglong has introduced world advanced production equipment and testing apparatus. The company established a quality control system which monitors the entire production line and controls the quality of the semi-finished products in every process, thus guaranteeing the quality of the final products which have been approved by consumers all over the world. The company meets and accedes various quality certifications such as Chinese CCC, American DOT Certification, American EPA SmartWay Certification, European ECE Certification, and GCC Certification of Arab countries. In 2011, Linglong was granted status of exemption from export inspection and became the first authorized company in China since the reinstatement of export inspection exemption policy by the Government.

The company is committed to technological development and has set up two R&D centers in Zhaoyuan and Beijing that be home to the first laboratory with national-level authentication in tire industry and the first indoor noise laboratory in China, as well as a post-doctoral research center and an academic research center. The company introduced more than 500 world advanced testing apparatus including dynamic imprint experiment machine and LMS system. In 2011, Linglong technical center was designated as national level enterprise technical center. By virtue of the advanced equipment and a research team of more than 750 staff, the company has developed a series of leading technology in the industry and first-class products in
China: the GREEN-Max UHP tire ranked No.4 in Finland Summer Tire Test 2011 with 7.6 points, keeping pace with the two world top brands. The “low-aspect ratio, wet-skid resistance, low noise and ultra high performance car radial tire” won the “Second National Prize for Progress in Science and Technology”.”Linglong Brand” car radial tire and “Linglong Brand” truck radial tire were recommended by China Rubber Industry Association as “Brand Products”, and “Linglong Trademark” was designated as “Well-known Trademark of China”.

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