[mks_dropcap style=”circle” size=”52″ bg_color=”#dd3333″ txt_color=”#000000″]M[/mks_dropcap]arangoni Spa entered into a partnership deal with Al Shirawi Enterprises that sees the latter become exclusive distributor for the Marangoni brand of industrial tyres in Dubai and the wider United Arab Emirates (UAE). During his recent visit to Dubai, Adam Dudas-Smith, export area manager for Marangoni Industrial Tyres, announced that Al Shirawi Enterprises had shown a big commitment to the Marangoni brand since taking on a non-exclusive dealership role for Dubai and UAE.
Having invested in a state of the art 300 ton purpose built tyre press and initial stock of Italian premium brand Forza industrial tyres, followed up by a substantial increased repeat order, tyre sales and the promotion of the Forza name in the market, Al Shirawi Enterprises was rewarded with a new exclusive contract with the Italian manufacturer with a view to growing the name and brand image in the region. As OEM supplier to Toyota for many years and already having tyre approval in the forklift truck industry with the likes of the Kion Group which represent Still & Linde forklift trucks, along with Jungheinrich forklift trucks, Marangoni are well respected and known throughout the industry across Europe.
Building on that success they now want to move into new markets and expand the brand name. According to the company, the deal results in some 450,000 tyres per year being brought into the industrial tyre market.
