Yet another success story was written for ZAFCO at this year’s Automechanika – one of the biggest automotive exhibitions in the region. Apart from its own brand ZEETEX, ZAFCO umbrella carried three other brands including OTANI, Double Coin, and Accelera & Forceum, showcasing wide range of products meant especially for Middle East & African markets.
ZEETEX brand was under the limelight as the most-awaited ZEETEX product launch proved to be a show-stopper at the exhibition. The new Value for Money (VFM) range having four patterns for PCR, UHP, 4×4, and Light Truck tyres were launched on the second day of the exhibition. The VFM range is meant for the customers who look for value in terms of quality, price, and durability.
RJ Pallavi from SUNO 1024 FM was invited to host the launching ceremony in style, followed by the lucky draw to giveaway exciting prizes to the winners. Having a new concept of Mini-golf activity added charm to our booth, as the visitors were engaged in the activity and took home free giveaways.
“We are glad to see the interest being shown by our regular and potential customers towards the new product assortment that we come up with. Our R&D efforts pay off every time and based on our new offerings we are even more optimistic than before”, says Mr. Raghavendra Sanga – Head of Product Communication & Marketing.